A 2 Day Masterclass on Designing New Growth Strategies and Ventures through Corporate Entrepreneurship & Strategic Innovation
with Matt Morasky, award-winning co-author of The Art of Opportunity, March 8-9, 2018
Amazon #1 Best Selling New Release on Innovation.
Amazon Top 5 on Innovation.
Amazon Top 10 on Strategy & Competition.
Amazon Top 10 on Strategic Management
Every successful company must eventually answer the same basic question: How do you establish new growth strategies and business opportunities from within your organization? This workshop was developed to help you answer that question.
The Art of Opportunity is about how strategic innovation and business design thinking can grow existing businesses and create completely new ones by discovering opportunities for new growth and crafting strategies to seize these opportunities.
Strategy is essentially about making choices about where to play and how to win. Strategic management theories offer frameworks to guide
our thinking, help develop answers to these questions and make such choices.
The approach and concepts of The Art of Opportunity provide fresh and modern ways to look at these questions, enabling you to come up with more innovative answers than yesterday’s traditional strategic management approaches might offer.
Based on and delivered by the authors of The Art of Opportunity the workshop provides hands-on experience with a profound, yet practical, framework for strategic innovation.
WHAT YOU’LL LEARN
How to use entrepreneurial management to design new growth businesses
How to discover and seize new growth opportunities
How to launch new growth strategies and ventures from within established companies
How to lead and organize for corporate entrepreneurship and innovation
How to create and manage a portfolio of innovation experiments
How to align your innovation efforts with your strategy
How to make your company more entrepreneurial and innovative
WHO SHOULD ATTEND?
Senior executives, VPs, business unit managers, strategists, innovators, business developers, marketing and sales executives, business innovation leaders and teams, new business leaders and teams, intrapreneurs and entrepreneurs, owners, managers and directors of SMEs, who want to take their organization to the next level, finding and building new business opportunities and creating competitive advantage.
Duration: 2 days
Date: March 8–9, 2018
For more information on the book “The Art of Opportunity”, please visit