Introduction to Global Business
PROFESSIONAL CERTIFICATE || INTERNATIONAL DIPLOMA - Globalization is reaching a level of unprecedented growth. Prepare to succeed in a world of constant changes and rapid growth by exploring fundamental business skills from a global perspective. Compare and contrast business practices being used across the world and develop a business plan for a comprehensive launch of a product concept to be sold in the global marketplace. Live online and/or asynchronous class options are available.
Available Online
This Program is Perfect For...
...International and domestic participants in the early stages of their professional careers that are looking for a solid foundation in business development, international marketing and global economics.
What you'll learn...
- How different institutions and people interact to create global financial events
- How to identify the major drivers and characteristics of global consumers
- Conceptual and analytical tools to develop effective international marketing plans
- How to undertake appropriate market positioning on specific foreign markets
- Business communication and leadership skills needed to work across cultures
- Global market analytics and how to identify potential market niches
Courses
| Required Courses (12 units) | Units | FallF | WinterW | SpringSp | SummerSu |
| BUSAD X411.1 - Strategic Business Development in the Global Marketplace | 4 | ||||
| BUSAD X409.11 - International Marketing | 4 |
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| ECON X455.1 - Global Economics | 4 |
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Pricing
| Public | UCSB Students | International | |
| Individual Courses | $685 | $514 | -- |
| Estimated Certificate Cost | $2,150 | $1,637 | $5,245 |
| *25% Discount Available for Current UCSB Students! | Info |
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